Performance

WE CREATED A DIGITAL CAMPAIGN FOR AN AUTOMOBILE DEALERSHIP GROUP WHICH WE HAVE REPRESENTED FOR OVER 30 YEARS. THE CLIENT DOUBLED THEIR CAR SALES FROM THE PREVIOUS YEAR IN A 3 MONTH TEST.

A PROMOTION DEVELOPED FOR A MAJOR RETAIL CHAIN INVOLVED PARTNERING WITH THE FOX TELEVISION NETWORK. THE PROMOTION WAS A "WATCH AND WIN" IN NATURE AND ALSO INVOLVED A "SCRATCH AND WIN" GAME DESIGNED BY OUR AGENCY. THE RESULT WAS AN ASTOUNDING 27% SALES INCREASE. JOSEPH TARDI ASSOCIATES NEGOTIATED $2 MILLION IN FREE "AIR" TIME FROM FOX FOR ITS CLIENT.

A FINANCIAL INSTITUTION THAT WE HAVE REPRESENTED FOR OVER 14 YEARS HAS EXPERIENCED A 60% REVENUE GROWTH AS A RESULT IN PART OF DEPLOYING OUR STRATEGY. OUR SERVICES HAVE INCLUDED BUT NOT LIMITED TO MEDIA/PRINT STRATEGY/EXECUTION, PROMOTION AND PUBLIC RELATIONS.

WE ARE ASKED TO PLACE MEDIA FOR VARIOUS POLITICAL CAMPAIGNS. A POLITICAL CANDIDATE HIRED JTA TO HANDLE MARKETING 3 WEEKS BEFORE THE ELECTION. THE CANDIDATE WAS 27 POINTS DOWN AND NEEDED A HAIL MARY. OUR STRATEGY AND MEDIA PLACEMENT GAVE THE CANDIDATE A WIN.

WARNER COMMUNICATIONS RETAINED OUR SERVICES FOR NATIONAL PROMOTIONS, PUBLIC RELATIONS AND ADVERTISING. THE SCOPE OF ACTIVITIES INVOLVED INTRODUCING VARIOUS NEW PRODUCTS AND ARRANGING PRESS EVENTS ON BOTH COASTS. THE RESULT OF OUR EFFORTS INCLUDED EXTENSIVE MEDIA COVERAGE BY NETWORK TELEVISION, RADIO, NEWSPAPERS AND TRADE PUBLICATIONS AND A SALES INCREASE OF 27.5%.

FROM THE ARCHIVES: IN THE PAST, JOSEPH TARDI ASSOCIATES WAS INSTRUMENTAL IN THE ORIGINAL DEVELOPMENT OF THE ANNUAL "NENY PGA/ EMPIRE BUICK DEALERS PRO-AM OPEN" HELD AT THE WOLFERTS ROOST. TOUTED BY BUICK AS THE BEST REGIONAL TOURNAMENT IN THE COUNTRY. THE TOURNAMENT AVERAGED ONE HUNDRED FORTY-FOUR PROS AND AMATEURS, FROM AREA COUNTRY CLUBS WHO COMPETED FOR VARIOUS PRIZES WHICH INCLUDED THE USE OF A BRAND NEW BUICK FOR ONE YEAR. THE EVENT SHOWCASED ALL BUICK PRODUCT AND TIED IN THE NATIONAL BUICK CLASSIC AT THE WESTCHESTER COUNTRY CLUB. POTENTIAL BUICK CUSTOMERS WERE "DRIVEN" TO ALL LOCAL BUICK DEALERSHIPS FOR REGISTRATION TO HAVE THE OPPORTUNITY TO HIT A HOLE-IN-ONE ON THE FIFTEENTH HOLE FOR A MILLION DOLLARS DURING THE TOURNAMENT. PUBLICITY OF THE EVENT WAS INCREASED BY THE NETWORK AFFILIATES CARRYING "LIVE COVERAGE" OF THOSE PARTICIPATING. THE ENTIRE EVENT WAS CREATED TO RAISE BRAND AWARENESS OF BUICK LOCALLY WITH A CONSUMER THAT HAS A PROPENSITY TO BUY A BUICK, RAISE MONEY FOR A CHARITY AND DEVELOP AN IMAGE OF CARING FOR THE COMMUNITY.